Thomas Öberg

How to rank content with long tail keywords

What are long-tail keywords?

Long-tail keywords are more specific and less competitive terms that users can type into search engines. They describe topics in greater detail. Therefore, they are generally longer than short-head keywords. Because they are more specific, they have less monthly search volume. As a result, it is easier to rank with long-tail keywords.

Why target long-tail keywords?

Less competition

Targeting long-tail keywords means you are facing less competition. This is helpful for smaller businesses without the resources to go after shorter, more generic keywords.

Higher conversion rates

Long-tail keywords often have higher conversion rates than head terms. This is because the searcher is more likely to find what they are looking for when they use a long-tail keyword. This also shows that they are further along in a buyer’s journey. A buyer is someone who is looking to purchase a product or service.

Better user experience

Long-tail keywords can improve user experience. Visitors are more likely to click on a search result and stay on the website if the content is relevant to their search query. This will lead to better long-term results for SEO.

How to find long-tail keywords

Use Google Keyword Planner

Google Keyword Planner is a free tool provided by Google. It allows you to research long-tail keywords. You can see how many people search for a particular keyword and how much competition there is. This can help you choose the best keywords to target.

Use Google Search Console

Google Search Console is another free tool provided by Google. It allows you to see what keywords your website is ranking for. You can use this information to find long-tail keywords that you can target.

Check search results

If you know the general topic you want to rank for, check the search results for that keyword. Find keywords that include more words. These are examples of long-tail keywords.

How to rank content with long-tail keywords

Create high-quality content

The most important factor in ranking for long-tail keywords is to ensure you are creating high-quality, relevant, and engaging content. This means creating content that is well-written, informative, and helpful. If your content is good, people will link to it and share it on social media. This will help you to rank higher in search results.

Optimize your website

In addition to creating great content, you also need to ensure your website is optimized for long-tail keywords. This means using the keywords in your title, meta description, and body content. You should also make sure your website is easy to navigate and loads quickly.

Build backlinks

To rank for long-tail keywords, you also need to build backlinks to your website. However, make sure these links are from relevant and authoritative websites. Avoid bad links that can lead to penalties from Google, which can negatively affect your search ranking performance.

Be patient

Ranking for long-tail keywords takes time. Do not expect to see results overnight. It can take months or even years to see significant results. However, if you are patient, consistent, and focused on creating high-quality content, you will eventually rank for your target keywords.

Conclusion

Targeting long-tail keywords is a great way to improve your website’s SEO and attract more organic traffic. By following the tips in this guide, you can start ranking for long-tail keywords and seeing positive results for your business.